[Video] Johnson Controls Pushes 'Efficiency Now', But Street Interviews Reveal Long Road Ahead With Consumers
March 14 2009 / by Garry Golden / In association with Future Blogger.net
Category: Energy Year: General Rating: 2
Johnson Controls continues to make itself one of the most relevant 'green' companies of the future. But it might have to spend some serious cash on educating consumers if it expects a 'bottom up' change in the marketplace.
Everyone agrees that efficiency is our 'lowest hanging fruit' for improving the energy sector, and JC is hoping to expand its brand through the message of 'Efficiency Now'. But a recent 'Man on the Street' style video experiment in Chicago revealed a huge gap in energy literacy on core concepts like Sustainability, Carbon Footprint and Efficiency.
Also Watch JC's Video: What is Green? (Embedded below)
Related Post:
Could Johnson Controls be the greenest company of the future?
Reports Highlight Role of Basic Energy Science, Not 'Buying Green', As Key Enabler of Change
[Video] An Inside Look at Sentilla's Vision of a Smarter Energy Future
Cisco Offers Smart Energy Solutions: "Everything Connected to the Network Can Be Greener"
[Video] Google Power Meter translates energy into information flows
Energy Startup REGEN Building Bee 'Swarm' Model for Smarter Appliances
