The End of 200 Channels and Nothing On
March 17 2008 / by Jeff Hilford / In association with Future Blogger.net
Category: Entertainment Year: 2008 Rating: 18 Hot
The release of Hulu last week, the video on demand joint venture between NBC and Fox, signals the ongoing deconstruction of television programming as well as the continued convergence of the TV and PC. We also saw evidence of this at the Consumer Electronics Show in January through devices that enable us to watch and interact with the internet on our tvs. 
For me this is a ‘where is my flying car’ kind of thing. I’ve been wondering for over a decade when this convergent moment would happen. I’m not ready to proclaim it’s finally here but it feels like it’s getting awfully close.
So what are the implications of being able to ‘watch’ the internet from one’s couch. Well for one, the exodus from standard tv programming to internet content will only hasten. Video on demand and these next-gen tv sets, set-top boxes and mobile devices allow you to consume what you want, when you want and where you want. This will result in an exploding market for content and big changes on the media horizon. Here are my 9 Predictions for the effects of this convergence over the next few years:
- TV Networks struggling to maintain market share with sub-standard, more cost-effective products (reality tv anyone?) will continue to lose market share.
- Popular blogs will produce and distribute more original video programming, some will become ‘networks’.
- Mainstream TV (which now includes a large number of big cable stations) will scramble to adapt programming, acquire content start-ups and reformat much of their content.
